Logo: Connect the Dots Game

Here is current version of the logo.
Play Connect the Dots game:
1. Read what it says
2. The first part of the word shown in larger letters is a word inside another word. The first letter is Russian B. 
2.1 What does this word mean in Russian? and in English? Clue: B...y G...e - play the Fill-in the Blanks game
2.2 How many Russian & English letters do you see in it? Clue: This is a logo - every symbol, a circle or arrow has meaning