Slide 4: Market opportunity

Presentation review · October 6, 2026

AARP reports approximately 123 million U.S. adults age 50+ in 2024. Its 2026 technology report states that 90% of adults 50+ owned a smartphone in 2025. These figures describe a broad population and digital access, not the number of paying ArtPuzzle customers. Initial opportunities include individual participants and organizations serving adults 50+. A serviceable market and obtainable share will be refined using pilot participation, pricing and purchasing decisions. Sources: https://www.aarp.org/money/personal-finance/longevity-economy-report-2026/ and https://www.aarp.org/pri/topics/technology/internet-media-devices/2026-technology-trends-older-adults/ .

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